All agents are the same...

What makes real estate agents different? Not much – if anything.

Sure, there are some good agents in most markets, and there is always one who stands out, whether through market dominance, or, perhaps, their marketing style. In the main, however, agents are the same.

Franchisors each spruik that their brand is better than all other brands, yet brand A might dominate in one suburb, while brand B leads in another, while in yet another, a boutique agent leaves brands A, B, C and D in its wake.

Franchising on its own is not sufficient to give an agent market dominance. Franchises generally offer different business tools from each other, some offer good management systems and others superior training, but this does not necessarily translate to more listings and sales.

Some agents spend unnecessary money designing a fancy sign that is better than their competitor, which perhaps is a good thing, but all that does is make the agency easier to identify, but, is not a true point of difference.

Real estate business practises have changed from a fixed commission model where then agent pays the advertising, to a market where commission or fees are negotiable and vary significantly, and advertising is paid by the vendor or seller. Agents, because they mostly don’t have something different to offer sellers, are trapped into discounting fees and covering advertising costs and thereby becoming unprofitable. Reduced profits eventually destroy the business and the level of service to its clients inevitably drops.

Remember John Ruskin’s quote about value and respect your clients. Discounting to give someone in need of help a leg up is noble; to discount just to get business is not good for you, nor your client.

Capture and develop a point of difference

A great chance to change your course

Become a T-SALES agent

All agents are the same, we should agree. Take a look: they all use the same websites, the same tired marketing strategies and the same negotiating methods, more or less. Of course, there are a few exceptional agents, but then there's the rest!

It is essential to create and develop a point of difference. Let your point of difference grow your business while giving your clients and customers a genuinely better experience.

In the T-SALES group, we are not interested in the rest, but those who want to become exceptional agents only. What is great about T-SALES is that you don't need to be an exceptional agent yet, because, if you use our excellent systems and training and coaching courses, you can become an exceptional agent, who will gain a following of satisfied clients or vendors, and buyer customers.

T-SALES is not available to all agents or salespeople and will always be limited. We recruit only those who are absolutely committed to training and coaching in their pursuit of becoming excellent real estate practitioners and who are able to follow meticulous guidelines to ensure the absolute highest standard of service delivery to vendors and fair and professional dealings with buyers.

Many are called, but few are chosen

We are not a real estate agency or a real estate franchise, but a provider of a unique real estate marketing system and training. Your company branding would not change if you become a T-SALES agent. Our founder Patrick Grogan – a real estate agent with over thirty-five years’ experience in the real estate and business sales industry – has developed the T-SALES system over several years and has created a precise and effective suite of training modules to enable a fast-track program for selected individuals and agents who are intent on increasing market share without compromising their personal or business integrity, or that of the T-SALES brand.

Because our system is very precise and based on strict and proven functions and applications, T-SALES agents and sales representatives agree to follow the system guidelines and protocols. We provide systems, training and coaching to equip agents to achieve the maximum benefits that T-SALES is capable of. With this is mind, our selection process is uncompromising, but we stand by our system and its track record. Agents following the T-SALES system should expect excellent results.